If your users need to be presented with different form content based on their preferences or needs, you want to be looking into form builders that offer conditional logic.
They will allow you to build smart and interactive WordPress forms that will improve the user experience, boost form conversion, and provide you with a better quality of the data you collect.
First of all, this affects the frontend: depending on user input, you show follow-up questions. For example, the first question may be “Are you a customer?”, based on the reply you will show the field to enter the customer ID number, which will otherwise remain hidden.
Secondly, different actions or notifications may have to be processed based on how your users answer the form. This happens AFTER the form is submitted asnd may involve relaying the mail to different persons in your organization depending on the user input.
Here are some example of what can be done using conditional logic:
- Show follow-up questions based on previous answers
- Show/hide pages of a Multi-Part form
- Present exclusive offers based on the customer’s answers
- Subscribe users to specific newsletter lists based on their expressed interests