Aggregating user data will help you make decisions about campaigns and your overall organizational strategy, but collecting it can be a pain.
- Third party plugins often don’t work as advertised, and can be a hassle to synchronize with form submissions.
- Google Analytics, the usual go-to for collecting user data, can often be far more than you need and time-consuming to set up and learn.
Thus, it can be a a good idea to choose a form builder that enables user and submission analytics. You simply add form fields that are viewable in the backend, but hidden on the site’s front end so your user doesn’t even realise them.
The user data is then stored in the form submission – easy for you to access and evaluate. Here is a list of possibilities:
- Browser type, Operating system
- Geolocation data
- UTM data (identifies visitors that came through your ad campaigns).
- URL referrer (From where did the user come to your site)
